Klaviyo IPO Presentation Deck | Slidebook.io

Klaviyo

select defined terms recurring revenue we define recurring revenue or for any date of determination as the value of existing paid subscriptions which we calculate by taking the monthly recurring revenue as of that date of determination and multiplying that monthly recurring revenue by twelve customer acquisition cost period we define our customer acquisition cost or period as the number of months it would take for our non gross profit to exceed our adjusted selling and marketing expenses we calculate our period as of any date of determination by first calculating the change in revenue from the date that was twelve months prior to the date of determination to the revenue on the date of determination we then multiply the change in revenue by our gross margin as calculated over the twelve months preceding the date of determination but excluding any impact of stock based compensation expense we then divide that amount by our selling and marketing expense over the sare preceding twelve month period adjusted to exclude the impact of stock based compensation expense and amortization of a prepaid marketing expense associated with the warrants as defined herein we then obtain the quotient of i and the resulting amount to arrive at our period warrants means the warrants issued on to and certain of its affiliates to purchase up to an aggregate of shares of our existing common stock at an exercise price of per share or an aggregate purchase price of approximately expiring upon the of i and the occurrence of certain liquidation transactions customers we define a customer as a distinct paid subscription to our platform a single organization could have multiple discrete contracting divisions or subsidiaries or brands each with paid subscriptions to our platform which would in general constitute multiple distinct customers in some cases at the customer request we allow subscriptions under the same parent organization to be consolidated into a single paid subscription in which case such consolidated paid subscriptions would constitute a single customer we measure our total number of customers as a point in time calculation measured as of the end of a particular period customers do not include persons or entities that use our platform on a free trial basis customers generating over of we calculate our number of customers generating over of as those customers that have an average of greater than over the prior twelve months or the entire duration of the customer paying relationship if determination it is less than twelve months as of the date of confidential | Klaviyo

Company

Klaviyo

Deck Type

IPO

Sector

Technology

Industry

Software—Application

Deck date

September 2023

Slide

136 of 137

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