Klaviyo
select defined terms dollar based net revenue retention rate we calculate our dollar based net revenue retention rate or nar by first identifying the cohort of customers as of twelve months prior to the date of determination we then calculate the from this customer cohort as of twelve months prior to the date of determination or the prior period and the from this customer cohort as of the date of determination or the current period current period includes any expansion price increases and customer subscriptions that are deactivated and subsequently reactivated during the applicable twelve month period and reflects contraction or attrition over the last twelve months from this customer cohort but excludes any from new customers in the current period we then divide the total current period by the total prior period to arrive at the point in time we then calculate the weighted average point in time as of the last day of each month in the current trailing twelve month period to arrive at the with the weightings determined by the total at the end of each period attributed value we define attributed value or as the amount of revenue our customers generated through orders placed by consumers within a specified period of time after a message is sent using our platform which in the case of is five days from when the message is sent and in the case of is twenty four hours from when the message is sent for the message also needs to be opened or clicked in order for the transaction to fall within our definition excludes orders placed with customers that do not opt in to sharing data on placed orders orders for which we cannot determine the currency or value or unusual orders that appear to us to be anomalies since our definition of a customer does not include persons or entities that use our platform on a free trial basis any revenue generated through orders placed with these persons or entities is also excluded from our definition of we do not net or sales refunds from our calculation of if a customer leaves we stop counting that customer after their last contracted month does not represent revenue earned by us and does not directly correlate to our revenue or results of operations we use as an internal estimate to track the value we drive to customers through our platform monthly recurring revenue we define monthly recurring revenue or as the amount of revenue that we expect to receive in the next monthly period for our existing paid subscriptions assuming no changes to such subscriptions in the next month we measure as a point in time calculation measured as of a particular date is a legal and contractual determination made by assessing the contractual terms of each paid subscription is not determined by reference to historical revenue deferred revenue or any other financial measure over any period it is forward looking and contractually derived as of the date of determination confidential | Klaviyo
Company
Deck Type
IPO
Sector
Industry
Deck date
September 2023
Slide
137 of 137
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