Peloton Start Up Pitch Deck
July 2012, 23 slides
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| Peloton
contents consumer target global positioning global positioning articulated in creative | Peloton
target consumer serious about fitness fitness workout times week enjoy the energy of workout classes follow an exercise routine multiple types demographics spend on fitness typically live in big suburban areas years old age typically married with highly educated | Peloton
cols makes you want to show up | Peloton
brand values we known for always on empowering optimistic captivating authentic premium | Peloton
who we are who we are not we are we are not preachy exclusive aggressive religion a brand goofy | Peloton
we are not a fitness brand no before no cheesy ads not a fad don talk down suck it up | Peloton
| Peloton
| Peloton
having a balance of product and emotional storytelling relies on brand awareness and product understanding is this is peloton may holiday spring | Peloton
makes hard work fun ore tweets dae aes elm cohol this by our content and mat emit ies rea tae hard work party ona a a a | Peloton
me to excel pushes we also metrics the and our elt bice eer cee i | Peloton
| Peloton
we portray the content as hero shows the protagonist and immersed in the class not distracted doing something else this is his her escape | Peloton
how does the brand make me look | Peloton
tech savvy i tech savvy reinforced by press coverage across tech and publications now a lose crare a circuit breaker peloton to launch its smart exercise bike in the and canada | Peloton
and are savvy as confirmed by their reviews and social sentiment eel ere bel risen ogre bae | Peloton
arise sea how does the brand make me feel | Peloton
| Peloton
like nothing is in my way storytelling always includes an moment post workout that describes the positive feeling peloton provides that you can take with you for the rest of the day | Peloton
at riders to reinforce that you area mele weed | Peloton
our creative weaves | Peloton
recap the instructors in and inclusive community mong motivated accountable when they work together with friends and in shared spaces | Peloton
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