Peloton Investor Day Presentation Deck
September 2020, 71 slides
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investor analyst session | Peloton
sec safe harbor statement | Peloton
agenda welcome founder new products coo engagement levers lynch president supply chain lynch president key metrics update a session | Peloton
welcome | Peloton
our mission peloton uses technology and design to connect the world through empowering people to be the best version of themselves anywhere | Peloton
award winning award winning client side hardware massive custom real time hours retail stores media retail thousands inside sales growing global operation logistics best in class unique vertically integrated business | Peloton
annual revenue growth years running | Peloton
a a workout growth continues to outpace subscription growth on | Peloton
while building a powerful brand | Peloton
north bike owners and keeping our members happy | Peloton
and empowering a highly engaged community tags created by participating members | Peloton
movies video games music books fitness local and regional theater operators local and regional dedicated arcades independent record and stores local and national bookstores health clubs and operators better experiences more selection and time shifted consumption at a better location home render brick and mortar locations inferior global digital disruption operates erect me nook | Peloton
subscribers big hairy audacious goal | Peloton
our plan for million subs core growth product innovation geographic expansion greater digital expansion create the best place to work in the world a | Peloton
i like our chances in summary powerful unit economics world class team super engaged community strong balance sheet tight focused plan | Peloton
new products | Peloton
| Peloton
this bike changed an industry | Peloton
| Peloton
powerful platform connected immersive practical convenient compact quiet value | Peloton
make the best even better be the centerpiece of the home gym the generation peloton bike rede expectations on what the at home experience can be members pushed us to go even further our users needs have evolved and so has our content we offering a variety of classes to continue to excite and challenge members our members asked for more of their favorite instructors more of their favorite music more ways to get lost in the class our members asked for classes with variety strength yoga meditation and more was built front center | Peloton
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a more immersive screen and a get lost in the class sound system bigger crystal clear powerful built in stereo and video camera with privacy screen | Peloton
digital resistance system responsive computer controlled bike resistance auto follow target metrics capability tap to follow metrics | Peloton
more integrations standard and ant heart rate monitor connections tap to pair apple watch integration | Peloton
the perfect workout the best machine now with strength yoga floor workouts stretching and more | Peloton
peloton bike | Peloton
the peloton bike portfolio peloton bike peloton bike | Peloton
introducing peloton tread | Peloton
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million miles of runs and walks over i hated running but i absolutely love my tread and i can wait to hop on and do a work out good bye boring running hello exciting running the classes make having a treadmill so much better i actually use it and feel i push myself harder without the same dread as when i do it alone i don get bored love everything about it it a better workout compared to the gym it essentially like a personal trainer at home the slat belt makes the run so smooth the wheels for changing speed and incline are so intuitive it a game changer the tread was the best purchase ever best workout machine i have ever owned great quality great user interface great instructors and content transformed members peloton experience | Peloton
immersive and classes for your household beautiful comfortable and intuitive design high performance and connected while keeping what is essential distinctly peloton | Peloton
more affordable for more homes in more parts of the world but we want to make this incredible experience even accessible | Peloton
| Peloton
peloton | Peloton
more affordable for more homes smaller than tread in more parts of the world new markets giving people access to an incredible experience | Peloton
peloton tread line compared | Peloton
engagement levers | Peloton
the global leader in streaming fitness from cycling to over fitness modalities in countries | Peloton
the power of peloton content thousands of classes workouts live workouts total workouts live workouts great street spears ride with | Peloton
fitness disciplines and growing innovative programming content community moments partnerships brand campaigns cycling strength stretching running meditation yoga walking outdoor classes for every member credible programs artist music series all for one live from home together we go far gratitude meditation the comeback all star rides may to maximize engagement pia | Peloton
and we continue to add more growth what will be next great street | Peloton
and we extending our lead in music classes songs | Peloton
we adding more content production capacity peloton studios new york peloton studios floral street spring | Peloton
our instructors are more than just world class guides our team of international experts are in experts brand ambassadors and member advocates creating a connection to our members a primary driver to our success content powered by | Peloton
high return what are we getting for all this content investment | Peloton
our members are increasingly going beyond cycling for workouts | Peloton
digital members embracing strength meditation and yoga | Peloton
growing adoption of cross vertical training i | Peloton
average workouts per connected fitness subscription international engagement comparable to | Peloton
and we continue to expand access points | Peloton
high fives tags group members instructor followers as community grows social deepens so does our strategic moat | Peloton
all boats rising cohorts have the highest engagement older cohorts continue to grow | Peloton
supply chain | Peloton
scale cost quality speed to market our goal be the leader in the connected fitness market | Peloton
competitive advantage because our vertical integration capabilities are a | Peloton
significantly ramping investments to increase scale efficiency advantage | Peloton
capacity expansion new shin factory opening with unit production capacity | Peloton
quality innovation new peloton owned quality labs built | Peloton
floors quality and innovation lab facility | Peloton
assets and capabilities quality innovation lab | Peloton
investing in infrastructure we expect to differentiators we expect to expanding last mile unprecedented capability deliver service tech enabled fitness equipment | Peloton
key metrics update | Peloton
million million million million brand and product awareness drives purchase intent sam to date the vast majority of our advertising spend has been allocated to bike bike aided awareness is more than double tread aided awareness we expect tread sam to grow as we market new tread in million total continues expand | Peloton
average high engagement driving low churn | Peloton
retention shows stickiness of our platform | Peloton
demographics growing | Peloton
less affluent households building share | Peloton
we will continued investments connected fitness subscription growth remains priority | Peloton
a | Peloton
thank you | Peloton
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