Rover
marketing strategy is driving high return on investment lifetime cumulative quarterly cohort to quarterly advertising expense expense reduced due to pandemic focus marginal customer acquisition cost drives quality unit economics increases in effectiveness of as well as higher allow for additional expense within same parameters at a a a a a a a cohort quarter expected year to advertising expense ratio i i a after quarter estimated quarter lighter colors denote subsequent quarters includes credit card fees hosting costs support costs provider net stay take less a constant margin which note represents soy expenses and other costs fees processing teeter rit global cor | Rover
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November 2023
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23 of 33
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Investor Presentation
August 2023
marketing strategy is driving high return on investment lifetime cumulative quarterly cohort to quarterly advertising expense expense reduced due to expected year to advertising expense ratio cohort quarter a focus marginal customer acquisition cost drives quality unit economics increases in effectiveness of as well as higher allow for additional back expense within same parameters after quarter after quarters after quarters after quarters after quarters after quarters after quarters estimated quarter after quarters after quarters after quarters after quarters after quarters after quarters teen eta in sere nea tal fare | Rover
Investor Presentation
May 2023
marketing strategy is driving high return on investment lifetime cumulative quarterly cohort to quarterly advertising expense a expense reduced due to pandemic focus marginal customer expected year to advertising expense ratio a cohort quarter acquisition cost drives quality unit economics increases in effectiveness of i as well as higher allow tor expense within same parameters after quarter after quarters after quarters estimated quarter after quarters after quarters after quarters after quarters after quarters after quarters quarters after after quarters after quarters credit card fees hosting costs support costs provider fees margin which includes note represents soy expenses and other costs cane cumulative net stay processing global less a as defined take lifetime constant | Rover
Investor Presentation
February 2023
marketing strategy is driving high return on investment lifetime cumulative quarterly cohort to quarterly advertising expense expense reduced due to pandemic focus marginal customer acquisition cost drives quality unit economics increases in effectiveness of as well as higher allow for additional expense within same parameters expected year to advertising expense ratio cohort quarter after quarter after quarters after quarters after quarters after quarters after quarters after quarters after quarters after quarters after quarters after quarters estimated quarter ere ser ere tee ting due to the pan ere margin which includes credit card fees note represents soy through most of global | Rover
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