Rover
marketing strategy is driving high return on investment lifetime cumulative quarterly cohort to quarterly advertising expense a expense reduced due to pandemic focus marginal customer expected year to advertising expense ratio a cohort quarter acquisition cost drives quality unit economics increases in effectiveness of i as well as higher allow tor expense within same parameters after quarter after quarters after quarters estimated quarter after quarters after quarters after quarters after quarters after quarters after quarters quarters after after quarters after quarters credit card fees hosting costs support costs provider fees margin which includes note represents soy expenses and other costs cane cumulative net stay processing global less a as defined take lifetime constant | Rover
Company
Deck date
May 2023
Slide
23 of 33
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