SmileDirectClub
marketing selling | SmileDirectClub
Company
Deck Type
Sector
Industry
Deck date
November 2020
Slide
11 of 27
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Results
August 2020
marketing and selling expenses came in at million or of net revenue in the quarter compared to of net revenue in of sequentially marketing and selling as a percentage of revenue declined by demonstrates the leverage in sales and marketing spend that we have discussed historically even with this reduced spend approximately of club members who purchased in were new leads this is close to where we have been historically but driven by reduced sales and marketing spend reflects the of lower sales and marketing spend to support our revenue growth going forward we expect to continue to perform well against the long term targets that we have previously provided in the quarters to come our long term target of of revenue remains intact | SmileDirectClub
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key financial highlights selling and marketing expenses in increased by million and amounted to million the growth was mainly due to substantially increased investments into new players in the second quarter of compared to a substantial decrease in marketing investments in driven by the general saturation of the market in general and administrative expenses remained relatively stable increasing by million in the same period of | Nexters
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key financial highlights selling and marketing expenses in the second quarter of increased by million amounting to million general and administrative expenses decreased by million in the third quarter of the same period in the decrease was primarily driven by the loss on disposal of our former subsidiaries in the amount of million in the third quarter of nil in the third quarter of a | Nexters
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