WeWork
top market cohort analysis mature locations | WeWork
Company
Deck Type
Sector
Industry
Deck date
October 2019
Slide
36 of 49
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registered users and premium subscriptions we continue to create new user cohorts that we expect to generate a significant amount of collections over a long period every new subscriptions is expected to create over million in collections over the next eight years at an gross margin and without the need for significant marketing investment based on current cohort behavior our existing user cohorts also continue to exhibit net negative churn new subscriptions are added to existing user cohorts at greater numbers than cancellations the net addition of these subscriptions occurs even before we invest in marketing to create a new user cohort this behavior is a key benefit of our business model and a testament to our strong product offering and user satisfaction this strength of our model means that our existing user cohorts are expected to generate over billion in collections over the next eight years based on current cohort behavior in we added million registered users bringing our total to million our mix of new registered user additions has improved over the last year as a result of our decision to focus marketing dollars on markets with higher conversion in new registered user additions grew nearly in select speaking markets we made our decision to focus on these markets based on our growing brand strength and presence of and we are confident in our ability to increase users globally this result is an illustration of our ability to allocate our marketing to the most efficient markets in order to achieve our goal this quarter we also added a record net premium subscriptions compared to in and in we continue to generate improvements in conversion of users to premium subscriptions increase in new registered user additions from select speaking markets | Wix
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