Wix
registered users and premium subscriptions our user cohorts continued to exhibit their consistent performance in the second quarter and demonstrated the behaviors that we highlighted in our analyst day we continue to generate more collections from existing cohorts before adding the new cohort which illustrates the zero churn in our model with the addition of our user cohort we now expect future collections of all existing cohorts to be billion over the next years based on current cohort behavior in the second quarter we added million registered users bringing total registered users to over million a increase over last year as was the case last quarter new registered user additions in select speaking markets increased year over year as we continue to invest marketing dollars to achieve our targeted beginning in the second quarter registered users includes an immaterial number of users that registered through early stage products including maker answers and we added over net premium subscriptions in the second quarter as conversion and retention improved again total premium subscriptions at the end of the second quarter were million or higher than second quarter conversion and retention improvements continued to be driven by enhancements to our product platform and improved billing execution collections generated by subscriptions from the second quarter user cohort remain on track to achieve our targeted of months | Wix
Company
Wix
Deck Type
Deck date
July 2018
Slide
11 of 27
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