WPP Investor Day Presentation Deck
December 2021, 24 slides
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| WPP
who we are why should we care about commerce what do we do business models and our work what the future agenda | WPP
introducing the team | WPP
a collective of strategic consultants creative and technical architects skilled operators who help clients to their commerce operations across owned operated sites retailer sites social platforms we are | WPP
working to deliver | WPP
shows strength and higher client satisfaction in commerce strategy services emerging commerce services commerce experiences supporting services and program management shows particular strength in social commerce and services is a good fit for companies seeking a global channel commerce partner with in helping clients navigate and monetize emerging channel options source the wave commerce services today as part of as engine world leading brands we recognized as leader | WPP
commerce why should we care about | WPP
china us brazil source is now a huge percentage of retail sales across all major markets | WPP
world china projected source in the major markets is growing and is scheduled to grow even more bate | WPP
what do we do | WPP
strategy it and systems sales and operations product and pricing supply chain and logistics marketing and advertising and recruitment channel strategy every business is now an business with digital commerce touching all parts of the organization | WPP
attract engage convert retain brands need to show up consistently across each is no longer a subsection of these with a profound impact on everything bringing marketing and the buy button closer together | WPP
strategic consulting new sales models product development organizational design enablement brand equity building traffic acquisition channel retailing experience brand retailer social commerce trading merchandising fulfillment logistic customer service content production localization and syndication data for personalization and operational efficiency technology platforms for marketing commerce and customer management our offer supports every area of the business opening up multiple budgets | WPP
chief marketing officer chief operating officer chief technology officer channels strategy geographies products capabilities customer acquisition customer experience brand growth operations and contribution to sales technology data and infrastructure we sell a variety of stakeholders | WPP
platform services system integrators marketing agencies which means that competition can come from all angles pleat las infra | WPP
our clients range from retailers to brands to holding companies and span all sectors | WPP
technology | WPP
program management customer media technology customer experience technology order management technology customer data commerce technology product information technology analytics intelligence integration consumer journeys cover a multitude of touch points delivered by a variety of technologies | WPP
targeting lead capture nurture customer acquisition search merchandise personalize commerce order management fulfillment loyalty rewards measure refine it a journey supported by relationships a a | WPP
content campaigns data insight the capabilities that brands need to succeed are complex is a i a | WPP
what the future | WPP
future shopper june generation alpha ready or not black future shopper future shopper june covid commerce the consumer welcome to the peak peak selling the pandemic living in the lap of luxury march fighting for the future of fashion march future shopper future shopper the forgotten shopper space commerce ahead and | WPP
the billion media opportunity for retailers retailers as media owners billion high margin annual revenue opportunity leading the way some estimate as much as billion in revenue other major retailers including target and are moving fast to establish their own positions optimized supply chain acquires leading focused tech company acquisition completed in august uses a combination of machine learning and optimization building technologies that help clients transform their business strategies and radically improve operational efficiency commerce launches sustainable commerce practice exclusive partnership with clean technology company to create a sustainable commerce practice the practice will leverage the strategic partnership with to provide retailers and brands tangible opportunities to deliver against their environmental commitments key trends focus on | WPP
thank you questions | WPP
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