Zegna Investor Day Presentation Deck
December 2023, 150 slides
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capital markets day new york stock exchange our road to tomorrow since nee road elf alee a awe a | Zegna
video | Zegna
disclaimer | Zegna
today agenda | Zegna
my name is what am doing in new york | Zegna
i i | Zegna
our road from mono brand to a listed brand luxury platform foundation acquisition | Zegna
| Zegna
group today | Zegna
our three brands complementary across styles occasions and aesthetics group | Zegna
a and more balanced group ford fashion | Zegna
more diversified across geographies | Zegna
and with soft luxury market opportunity including accessories and hen new york | Zegna
we are a fully integrated luxury platform with further synergy opportunities to be leveraged all while maintaining each brand unique identity | Zegna
we have achieved key milestones on our road since listing | Zegna
new medium term financial outlook | Zegna
looking ahead the pillars of our growth ford fashion a ambition las | Zegna
what makes us unique | Zegna
what makes us unique | Zegna
what makes us unique | Zegna
what makes us unique | Zegna
what makes us unique | Zegna
ford fashion | Zegna
ford fashion positioning our ambition to create a global luxury house that blends innovation with artisan craftsmanship delivering an alluringly modern aesthetic across diverse yet unified offerings that luxury product excellence and impeccable fit expected to be a transition year with significant investments to set foundations to the solid growth path projected throughout the strategic plan for ford fashion | Zegna
agenda | Zegna
ford fashion through the years ford fashion through the years rough rating continued | Zegna
ford fashion overview where we are today tremendous opportunity to exploit ford fashion underdeveloped business behind the brand perception and position | Zegna
ford fashion essence our ambition to create a global luxury house that blends innovation with artisan craftsmanship delivering an alluringly modern aesthetic across diverse yet unified offerings that luxury product excellence and impeccable fit codes iconic perfection | Zegna
ford fashion show video | Zegna
peter hawking spring fashion show received positive press reviews marking a new milestone for the brand | Zegna
agenda | Zegna
deal value chain set up ford | Zegna
post deal ford fashion a fully integrated player alongside the value chain across all product categories | Zegna
key license terms | Zegna
agenda | Zegna
ford fashion has a unique value proposition | Zegna
iconic men products | Zegna
iconic women products | Zegna
strong social media presence globally ford competitor million million | Zegna
optimize product mix and realize opportunity in women accessories smalt a | Zegna
agenda | Zegna
growth pillars sustaining a strategic plan with over medium term compounded annual revenues growth | Zegna
ford fashion enabling factors for success | Zegna
agenda | Zegna
growth trajectory in the medium term | Zegna
investing to fuel and sustain the medium term growth trajectory of ford fashion | Zegna
new york | Zegna
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alo | Zegna
a a is the most underestimated designer in new york | Zegna
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key medium term goals we reaffirm the strategic goals set out in may our ambition is to double revenues from and to double the number of end consumers all while significantly increasing engagement with our current customer base our new commitment is to continue to increase brand equity for the long term and to deliver high quality sustainable growth | Zegna
video attractiveness video attractiveness | Zegna
key pillars to drive our plan product distribution marketing client value management | Zegna
key pillars to drive our plan an expansion of reach to new communities to convert our brand awareness into product awareness and client connections | Zegna
strategic and balanced growth strategic and balanced growth strategic and balanced growth continue to strategically drive growth through continue to strategically drive growth through direct to consumer and very selective wholesale business direct to consumer and very selective wholesale business continue to strategically drive growth through in order to in order to direct to consumer and very selective wholesale business achieve even greater balance of distribution wholesale east west men women achieve even greater balance of distribution wholesale east west men women in order to achieve even greater balance of distribution wholesale east west men women | Zegna
brand awareness we continue to strategically drive growth to both women and men | Zegna
brand awareness we continue to drive growth to both our clothing and accessories | Zegna
brand awareness we continue to drive growth to both our clothing and accessories | Zegna
store network store network we continue to develop and improve our network of stores we continue to develop and improve our network of stores store images store images a | Zegna
store network store network we continue to purposely drive growth we continue to purposely drive growth through direct to consumer and through direct to consumer and very selective wholesale business very selective wholesale business store images i | Zegna
strong and healthy expansion of the brand and business we confirm the product strategic plans actions that are driving us to achieve a penetration of women business for both men and women our focus will be on balancing seasonal and seasonless product outerwear balancing tailoring and luxurious sportswear custom accessories and footwear a | Zegna
women men business today today today medium term medium term today omen | Zegna
product product outerwear outerwear | Zegna
product product outerwear outerwear | Zegna
product other key categories knits shirting jersey alternative categories that complement our strength in tailoring yore | Zegna
product | Zegna
continue to focus on continue to focus on our accessories our accessories product product a | Zegna
product product both genders both genders | Zegna
continued focus on footwear | Zegna
product and | Zegna
we further reaffirm the very successful internalization of eyewear we further reaffirm the very successful internalization of eyewear product product | Zegna
product we continue to develop our range of fragrance beauty and home accessories for our | Zegna
product | Zegna
product product fragrance images retail display | Zegna
retail expansion retail expansion | Zegna
retail expansion retail expansion we continue to expand our retail in north china japan and now fully directly operated stores we continue to expand our retail in north china japan and now fully directly operated stores store images store images his a | Zegna
retail expansion retail expansion retail expansion we continue to expand our dos network in and middle we continue to expand our dos network in and middle east and franchising in southeast east and franchising in southeast we continue to expand our dos network in and middle east and franchising in southeast exceeding stores by end of with exceeding stores by end of with a very strong business complement a very strong business complement exceeding stores by end of with a very strong business complement | Zegna
retail expansion we have continued to convert franchises or wholesale into dos or concessions number of stores | Zegna
retail expansion we have rolled out an industry leading client value management program images | Zegna
marketing marketing marketing significantly growing our global brand awareness to achieve times greater visibility through significantly growing our global brand awareness to achieve times greater visibility through significantly growing our global brand awareness to achieve times greater visibility through shows celebrities and events shows celebrities and events shows celebrities and events social media and digital marketing social media and digital marketing social media and digital marketing local client activations local client activations local client activations partnerships wholesalers brands partnerships wholesalers brands partnerships wholesalers brands a | Zegna
marketing marketing significantly growing our global brand awareness to achieve times greater visibility through communicate with a product and or client intent shows celebrities and events produce product focused content with appeal social media and digital marketing complemented with local content local client activations partnerships wholesalers brands | Zegna
events events | Zegna
events events | Zegna
events events | Zegna
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events | Zegna
page new yorker profile in the suitor page new yorker profile in the suitor | Zegna
client value management client value management successfully completed the roll out of our in successfully completed the roll out of our in countries canada and japan and china to follow in and countries canada and japan and china to follow in and successfully completed the roll out of our in countries canada and japan and single client view with reliable and holistic data with a global single client view with reliable and holistic data with a global china to follow in and view in the japan and the middle east in view in the japan and the middle east in development in and china development in and china single client view with reliable and holistic data with a global view in the japan and the middle east in on track to develop client insights seeing common on track to develop client insights seeing common development in and china thread across all clients and regions clients have an thread across all clients and regions clients have an appetite appetite for something unique for something unique on track to develop client insights seeing common thread across all clients and regions clients have an appetite for something unique | Zegna
client value management client value management established to introduce elevated client experiences first launched in rolling out events annually per region established to introduce elevated client experiences first launched in rolling out events annually per region scale global runway resee success rolled out foundations to all markets identifying scale global runway resee success best practice through activity based learning partnering with retail learning for continuous adoption and improvement rolled out foundations to all markets identifying best practice through activity based learning partnering with retail learning for continuous adoption and improvement support virtual only and out of store experiences alongside expanding regional private client advisors to alongside expanding regional private client advisors to increased repeat business from one time customers support virtual only and out of store experiences increased repeat business from one time customers | Zegna
healthy and very committed growth a controlled growth phase continue a very selective distribution capitalize both on our very committed luxury client as well as a more fashion and branding influenced client | Zegna
anniversary anniversary | Zegna
anniversary anniversary | Zegna
anniversary anniversary | Zegna
anniversary cities events archival looks top clients articles celebrities likes books sold more than revenue on investment social media posts audience reach placements across countries | Zegna
closing remarks fae | Zegna
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born in video | Zegna
a | Zegna
our transformation | Zegna
from tailoring to luxury capital markets day born in | Zegna
our road | Zegna
becoming a luxury retailer | Zegna
becoming a luxury retailer direct to consumer to near in medium term medium term | Zegna
becoming a luxury retailer a medium term | Zegna
we are on the right road marketing is working new consumers spend much more in the first year than in the past globally why we have icons that allow us to acquire new customers | Zegna
triple stitch super power is its ability to bring in new clients and these new clients are high potential | Zegna
the triple stitch platform evolution we have just started more to come | Zegna
how do we keep expand building an iconic brand building iconic blocks | Zegna
road to building iconic families that set us apart | Zegna
our style | Zegna
who is a new customer globally overall customers are getting younger driven by a new customer who is years younger than loyal ones spend increase by customer globally share of new customers who come back to repurchase at has increased by time from first to second purchase has been reduced by times | Zegna
the new customers journey delighting transactions interactions new consumers triple stitch capital markets day born in luxury is not about tis about | Zegna
superpower we are not just in the fashion business we are in the service business of customers globally bought luxury | Zegna
our strategy is working customer amount and spend increasing across all segments | Zegna
huge opportunity at the top of the pyramid there are millions potential customers that could spend at number of individuals as of of total of total of total us us | Zegna
why is new marketing working is our sport outreach generates today of global retail revenues at consumers spend on average compared to walk in customers | Zegna
what is the difference between retailing and retailing is about selling a product to a customer is how you make a human being feel unique | Zegna
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