Klaviyo
select terms defined | Klaviyo
Company
Deck Type
Sector
Industry
Deck date
November 2024
Slide
35 of 36
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select defined terms dollar based net revenue retention rate we calculate our dollar based net revenue retention rate or nar by first identifying the cohort of customers as of twelve months prior to the date of determination we then calculate the from this customer cohort as of twelve months prior to the date of determination or the prior period and the from this customer cohort as of the date of determination or the current period current period includes any expansion price increases and customer subscriptions that are deactivated and subsequently reactivated during the applicable twelve month period and reflects contraction or attrition over the last twelve months from this customer cohort but excludes any from new customers in the current period we then divide the total current period by the total prior period to arrive at the point in time we then calculate the weighted average point in time as of the last day of each month in the current trailing twelve month period to arrive at the with the weightings determined by the total at the end of each period attributed value we define attributed value or as the amount of revenue our customers generated through orders placed by consumers within a specified period of time after a message is sent using our platform which in the case of is five days from when the message is sent and in the case of is twenty four hours from when the message is sent for the message also needs to be opened or clicked in order for the transaction to fall within our definition excludes orders placed with customers that do not opt in to sharing data on placed orders orders for which we cannot determine the currency or value or unusual orders that appear to us to be anomalies since our definition of a customer does not include persons or entities that use our platform on a free trial basis any revenue generated through orders placed with these persons or entities is also excluded from our definition of we do not net or sales refunds from our calculation of if a customer leaves we stop counting that customer after their last contracted month does not represent revenue earned by us and does not directly correlate to our revenue or results of operations we use as an internal estimate to track the value we drive to customers through our platform monthly recurring revenue we define monthly recurring revenue or as the amount of revenue that we expect to receive in the next monthly period for our existing paid subscriptions assuming no changes to such subscriptions in the next month we measure as a point in time calculation measured as of a particular date is a legal and contractual determination made by assessing the contractual terms of each paid subscription is not determined by reference to historical revenue deferred revenue or any other financial measure over any period it is forward looking and contractually derived as of the date of determination confidential | Klaviyo
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methodology annual recurring revenue we as the value of subscription contracts that have commenced revenue recognition as of the measurement date customer we a customer as an entity which has an of greater than at the end of a reporting period core customer we a core customer as an entity which has an of greater than at the end of a reporting period large customer we a large customer as an entity which has an of greater than at the end of a reporting period net retention rate we calculate our dollar based net retention rate as of a period end by starting with the from the cohort of customers as of months prior to such period end or the prior period we then calculate the from these same customers as of the current period end or the current period current period includes any expansion and is net of contraction or attrition over the last months but excludes from new customers in the current period as well as any associated with paid trials we then divide the total current period by the total prior period to arrive at the point in time dollar based net retention rate we then calculate the weighted average of the trailing month point in time dollar based net retention rates to arrive at the dollar based net retention rate in calculating the dollar based net retention rate for core customers and for customers we look at the cohort of customers with a prior period greater than who have exceeded in the case of core customers or in the case of customers during their lifetime as a samsara customer by industry chart methodology listed industry data is available for samsara customers comprising of our analysis assumes that the remaining customers track the same breakdown by industry as the customers for which data is available methodology current period prior period trailing twelve month non gross margin weighted average for trailing four quarters of that did not renew trailing twelve month non sales and marketing expense definitions | Samsara
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